GO-TO-MARKET DIGITAL MARKETING | CONTENT MARKETING | DEMAND GENERATION | LEAD NURTURE | MARKETING AUTOMATION | SOCIAL MEDIA | MOBILE MARKETING | WEBSITE DESIGN | WEBSITE DEVELOPMENT | WEB ANALYTICS SUBJECT MATTER EXPERT with 20+ years of experience in leading outbound and inbound marketing programs. Managed and drove multi-channel marketing, content syndication, demand generation, lead nurture and marketing automation. Strong UI understanding for creating the ultimate customer experience in website taxonomy, design, development, SEO | SEM. Deep technology acumen to collaborative with IT for the acquisitions and deploy of marketing automation and technology software. Ability to ‘wear many hats; individual contributor, consultant, manager or leading diverse teams. Directed global media purchases over $1M.
PROFESSIONAL EXPERIENCE
EXTREME NETWORKS, SALEM, NEW HAMPSHIRE
Director of Marketing April 2014 – May 2015
v Developed, led and launched outbound and inbound multi-channel digital marketing programs.
v Re-constructed messaging, creative, content marketing and re-launched the lead nurture program in Marketo, that resulted in the highest MQL month.
v Increased no cost lead pipeline by 267%, by leveraging existing corporate contracts.
v Developed the first global lead gen program via content syndication with media outlets in network management and software, wireless/LAN, K-12, Higher Education and Healthcare sectors.
v Collaborated with the solution marketing team to develop a cohesive digital marketing program for Healthcare, K-12 (E-rate) and Higher Education.
v Orchestrated and led the marketing team to develop the first customer and prospect eNewsletter that resulted in the highest daily MQL in company history.
v Managed and directed a team of specialists to create a corporate-wide blogging program (5 blogs per week), global social media marketing program (14% share of voice/wireless networking) and community/advocate program.
v Created and launch and IT SuperHero lead gen/gamification program that resulted in a 47% click to open rate for net new leads and resulted in the lowest domestic and international CPL. Digital banner ads associated with this campaign achieved a 50% click to open rate.
v Orchestrated, developed and launched of an in-house (Share-Vu) global content marketing system that houses over 1,000 branded customer-facing and sales enablement content.
v Supervised the global customer case study program that produced over 50 net new customer case studies.
Director of Marketing April 2014 – May 2015
v Developed, led and launched outbound and inbound multi-channel digital marketing programs.
v Re-constructed messaging, creative, content marketing and re-launched the lead nurture program in Marketo, that resulted in the highest MQL month.
v Increased no cost lead pipeline by 267%, by leveraging existing corporate contracts.
v Developed the first global lead gen program via content syndication with media outlets in network management and software, wireless/LAN, K-12, Higher Education and Healthcare sectors.
v Collaborated with the solution marketing team to develop a cohesive digital marketing program for Healthcare, K-12 (E-rate) and Higher Education.
v Orchestrated and led the marketing team to develop the first customer and prospect eNewsletter that resulted in the highest daily MQL in company history.
v Managed and directed a team of specialists to create a corporate-wide blogging program (5 blogs per week), global social media marketing program (14% share of voice/wireless networking) and community/advocate program.
v Created and launch and IT SuperHero lead gen/gamification program that resulted in a 47% click to open rate for net new leads and resulted in the lowest domestic and international CPL. Digital banner ads associated with this campaign achieved a 50% click to open rate.
v Orchestrated, developed and launched of an in-house (Share-Vu) global content marketing system that houses over 1,000 branded customer-facing and sales enablement content.
v Supervised the global customer case study program that produced over 50 net new customer case studies.
DEBORAH A. BUCKLEY ASSOCIATES, LEOMINSTER, MASSACHUSETTS
Owner (1998 To 2014)
v Full profit and loss responsibility for an Internet and social media marketing business that target companies with annual revenues starting at $50M+.
v Develop and deploy social media marketing, SEM/SEO and back-link programs for B2B and B2C companies that resulted in an increase lead conversion of 65% and increase website traffic by 25%.
v Business development experience with strategic alliance, affiliate, reseller and channel partners.
v Successfully prospect, negotiate and close marketing programs with new clients that included; Barry Libman Inc., Libman Education, Clinical Pharmacology Study Group, DELL Computer, Double-Take Software, Marathon Technologies, Vision Solutions, IBM, Maxwell Technologies, Microsoft, Intertek, Sorriso Technologies, Universal Laser Systems, Clinical Pharmacology Study Group, RMON Networks, National Conference of CPA Practitioners and 3D Systems; to mention a few. Developed and managed all aspects of global online lead generation, micro-sites branding sites and online media purchases that resulted in low CPL.
v Acting Director of Marketing for an online e-billing software company; a solar alternative energy company and a mobile application-testing firm in the wireless and telecommunication market.
v Responsible for integrating two business acquisitions into one corporate marketing department.
v Achieved quarterly goals of $500K in revenue, unprecedented leads for NEBS Compliance testing, 1,100+ telecommunication and wireless leads, developed a launch strategy for internet application testing portal and booked $300K+ network equipment quotes within 15 business days of launching the Impact of Green Telecom Equipment on Compliance whitepaper.
v Established strategic relationships with CTIA and TIA as well as secured strategic press opportunities with Verizon, Intel and Verizon Wireless for my client.
v Web 2.0 strategists for micro-blogging (twitter), blogging, article submissions and community development. Strategies include, FACEBOOK, Twitter, LinkedIn, Pinterest and social media advertising, to mention a few.
v Work closely with management to develop and implement strategic marketing plans, create short-and long-range goals, make recommendations and deliver outstanding results on time and under budget.
v Expertise with projects including project planning and tracking, branding, competitive analysis, marketing communications, product marketing and all press and public relations related to launching products.
v Continue to educate company management about internet marketing choices, methods, options, preferences and strategies, and monitor all outcomes for future actions and IT investments.
v Negotiated $500K+ to $1M in vendor contracts for print collateral, advertising and electronic marketing resulting in annually, saving of over $125K+ for Double-Take Software to $300K for Maxwell Technologies.
v Experience managing both national and international virtual teams of employees, vendors and/or interns.
v Created geo-target online lead generation programs for companies that delivered thousands of worldwide quality leads and converted existing contacts into sales quality leads.
v Created company Internet, intranet and channel extranet website strategies and designs, and developed and implemented the sites, delivering quantifiable business development and web traffic results for client companies.
v Increased web site traffic for clients by 500%, to 1,000%, and average cost-per-lead ranged from $0 to $35 per lead. Increased client Internet leads to a 2,000 per quarter. CPL ranged $14.00 to $40.00 per lead.
Owner (1998 To 2014)
v Full profit and loss responsibility for an Internet and social media marketing business that target companies with annual revenues starting at $50M+.
v Develop and deploy social media marketing, SEM/SEO and back-link programs for B2B and B2C companies that resulted in an increase lead conversion of 65% and increase website traffic by 25%.
v Business development experience with strategic alliance, affiliate, reseller and channel partners.
v Successfully prospect, negotiate and close marketing programs with new clients that included; Barry Libman Inc., Libman Education, Clinical Pharmacology Study Group, DELL Computer, Double-Take Software, Marathon Technologies, Vision Solutions, IBM, Maxwell Technologies, Microsoft, Intertek, Sorriso Technologies, Universal Laser Systems, Clinical Pharmacology Study Group, RMON Networks, National Conference of CPA Practitioners and 3D Systems; to mention a few. Developed and managed all aspects of global online lead generation, micro-sites branding sites and online media purchases that resulted in low CPL.
v Acting Director of Marketing for an online e-billing software company; a solar alternative energy company and a mobile application-testing firm in the wireless and telecommunication market.
v Responsible for integrating two business acquisitions into one corporate marketing department.
v Achieved quarterly goals of $500K in revenue, unprecedented leads for NEBS Compliance testing, 1,100+ telecommunication and wireless leads, developed a launch strategy for internet application testing portal and booked $300K+ network equipment quotes within 15 business days of launching the Impact of Green Telecom Equipment on Compliance whitepaper.
v Established strategic relationships with CTIA and TIA as well as secured strategic press opportunities with Verizon, Intel and Verizon Wireless for my client.
v Web 2.0 strategists for micro-blogging (twitter), blogging, article submissions and community development. Strategies include, FACEBOOK, Twitter, LinkedIn, Pinterest and social media advertising, to mention a few.
v Work closely with management to develop and implement strategic marketing plans, create short-and long-range goals, make recommendations and deliver outstanding results on time and under budget.
v Expertise with projects including project planning and tracking, branding, competitive analysis, marketing communications, product marketing and all press and public relations related to launching products.
v Continue to educate company management about internet marketing choices, methods, options, preferences and strategies, and monitor all outcomes for future actions and IT investments.
v Negotiated $500K+ to $1M in vendor contracts for print collateral, advertising and electronic marketing resulting in annually, saving of over $125K+ for Double-Take Software to $300K for Maxwell Technologies.
v Experience managing both national and international virtual teams of employees, vendors and/or interns.
v Created geo-target online lead generation programs for companies that delivered thousands of worldwide quality leads and converted existing contacts into sales quality leads.
v Created company Internet, intranet and channel extranet website strategies and designs, and developed and implemented the sites, delivering quantifiable business development and web traffic results for client companies.
v Increased web site traffic for clients by 500%, to 1,000%, and average cost-per-lead ranged from $0 to $35 per lead. Increased client Internet leads to a 2,000 per quarter. CPL ranged $14.00 to $40.00 per lead.
AXIL COMPUTER, INC. CONCORD, MASSACHUSETTS (HYUNDAI SUBSIDIARY)
Business and Creative Development Manager (1996 To 1998)
v Responsible for the corporate branding, marketing and market share for this $40M start-up Company of Hyundai Electronics America (HEA) that designs and develops Intel Servers targeted towards high-growth Internet market segments.
v Provided all of the strategic and creative business development, partner alliances, North American public and analyst relations.
v Directed the Synergy Gold Partner program that recruited and closed strategic marketing alliance agreements with the following vendors: Microsoft, PC DOCS, Documentum, OpenMarket, InterWorld and Lotus.
v Director of the electronic marketing strategy that included the designed, developed, and implementation of Axil’s web site (www.axil.com) within budget and on schedule.
v Conducted public and analyst relations briefings with leading influencers, including: Gartner, Aberdeen, Dataquest, IDC and Forrester.
v Program Leader of the N+I Electronic Commerce Village Hot Spot that included recruitment of E-Commerce application partners, Internet Service Providers, and sponsorship by PC Week.
DIGITAL EQUIPMENT CORPORATION, ACTON, MASSACHUSETTS
Internet Program Manager for Personal Computer Business (1994 To 1996)
Manager, Worldwide Market Research for Personal Computer (1992 To 1994)
Merchandising and Channel Marketing Consultant, Personal Computer Networking Application Group (1991 To 1992)
Marketing Programs Manager, Corporate Software Vendor Program (1988 To 1991)
v Earned several promotions as a “High Potential” Employee and was responsible for Internet product and market strategies for the Personal Computer Group of Digital Equipment Corporation, a multi-million dollar division which included notebook, desktop, servers and software products, sold world-wide.
v Managed staff of six marketing professionals with a $1.2M budget in delivering integrated market research services to product marketing and planning functions for the entire business unit customer base.
v Designed and implemented the International Business Development Forum to expand international trade for developers and application distributors in over thirty countries leveraging millions in RISC UNIX workstations, completed under budget and on schedule.
v Implemented Digital worldwide application interface pre-release lecture/lab training for UNIX software vendors.
v Architected the strategic Internet direction for the PC Business Unit that included PC clients.
v Directed the strategic design, development and deployment of Digital’s PC Website (www.pc.digital.com), which focused on worldwide communications, market intelligence and electronic commerce; achieved 1.8M hits in less than six months.
v Chosen to lead as Program Director for special Internet projects, including defining distance learning via the Internet for worldwide resellers and Digital’s online customer’s service and support strategy.
v Identified, negotiated and managed syndicated service contracts and analyst engagements and developed and implemented custom research projects focused on Internet, ease of use Graphical User Interfaces (GUI’s), packaging designs, product attributes and market segmentation.
v Created an innovative Internet Market Research project resulting in a 50% cost savings for the company and reduced the time spent in data collection from months to days.
v Successfully drove the strategic direction of the executive worldwide market research team.
v Conducted pioneering concept product packaging research that resulted in the re-design of packaging, documentation and merchandising programs for the retail business.
v Designed customer focus groups and GUI usability studies that were immediately implemented by the company and asked to manage Channel Distribution activities for the Personal Computer Application Division.
v Directed and executed strategic and tactical channel programs for Digital groupware, mobile computing and Windows applications.
v Initiated successful, long-standing strategic business coalitions with master resellers, value added resellers and distributors.
v Implemented the distribution of Personal Computer applications through Digital’s customer user group.
v Leveraged Digital market position and resources to create opportunities for selected software vendors, resulting in additional sales for the company.
v Program Management of a $1M budget for the design and construction of an advanced Developer's Technology Center.
Business and Creative Development Manager (1996 To 1998)
v Responsible for the corporate branding, marketing and market share for this $40M start-up Company of Hyundai Electronics America (HEA) that designs and develops Intel Servers targeted towards high-growth Internet market segments.
v Provided all of the strategic and creative business development, partner alliances, North American public and analyst relations.
v Directed the Synergy Gold Partner program that recruited and closed strategic marketing alliance agreements with the following vendors: Microsoft, PC DOCS, Documentum, OpenMarket, InterWorld and Lotus.
v Director of the electronic marketing strategy that included the designed, developed, and implementation of Axil’s web site (www.axil.com) within budget and on schedule.
v Conducted public and analyst relations briefings with leading influencers, including: Gartner, Aberdeen, Dataquest, IDC and Forrester.
v Program Leader of the N+I Electronic Commerce Village Hot Spot that included recruitment of E-Commerce application partners, Internet Service Providers, and sponsorship by PC Week.
DIGITAL EQUIPMENT CORPORATION, ACTON, MASSACHUSETTS
Internet Program Manager for Personal Computer Business (1994 To 1996)
Manager, Worldwide Market Research for Personal Computer (1992 To 1994)
Merchandising and Channel Marketing Consultant, Personal Computer Networking Application Group (1991 To 1992)
Marketing Programs Manager, Corporate Software Vendor Program (1988 To 1991)
v Earned several promotions as a “High Potential” Employee and was responsible for Internet product and market strategies for the Personal Computer Group of Digital Equipment Corporation, a multi-million dollar division which included notebook, desktop, servers and software products, sold world-wide.
v Managed staff of six marketing professionals with a $1.2M budget in delivering integrated market research services to product marketing and planning functions for the entire business unit customer base.
v Designed and implemented the International Business Development Forum to expand international trade for developers and application distributors in over thirty countries leveraging millions in RISC UNIX workstations, completed under budget and on schedule.
v Implemented Digital worldwide application interface pre-release lecture/lab training for UNIX software vendors.
v Architected the strategic Internet direction for the PC Business Unit that included PC clients.
v Directed the strategic design, development and deployment of Digital’s PC Website (www.pc.digital.com), which focused on worldwide communications, market intelligence and electronic commerce; achieved 1.8M hits in less than six months.
v Chosen to lead as Program Director for special Internet projects, including defining distance learning via the Internet for worldwide resellers and Digital’s online customer’s service and support strategy.
v Identified, negotiated and managed syndicated service contracts and analyst engagements and developed and implemented custom research projects focused on Internet, ease of use Graphical User Interfaces (GUI’s), packaging designs, product attributes and market segmentation.
v Created an innovative Internet Market Research project resulting in a 50% cost savings for the company and reduced the time spent in data collection from months to days.
v Successfully drove the strategic direction of the executive worldwide market research team.
v Conducted pioneering concept product packaging research that resulted in the re-design of packaging, documentation and merchandising programs for the retail business.
v Designed customer focus groups and GUI usability studies that were immediately implemented by the company and asked to manage Channel Distribution activities for the Personal Computer Application Division.
v Directed and executed strategic and tactical channel programs for Digital groupware, mobile computing and Windows applications.
v Initiated successful, long-standing strategic business coalitions with master resellers, value added resellers and distributors.
v Implemented the distribution of Personal Computer applications through Digital’s customer user group.
v Leveraged Digital market position and resources to create opportunities for selected software vendors, resulting in additional sales for the company.
v Program Management of a $1M budget for the design and construction of an advanced Developer's Technology Center.
EDUCATION
BABSON COLLEGE, BABSON PARK, MASSACHUSETTS
Selected as a “High Potential” employee, for this prestigious Executive Management Training Program for three months, which I attended three days a week while working full-time
Selected as a “High Potential” employee, for this prestigious Executive Management Training Program for three months, which I attended three days a week while working full-time
ASSUMPTION COLLEGE, WORCESTER, MASSACHUSETTS
Liberal Arts Bachelors Honor Student
Liberal Arts Bachelors Honor Student
MOUNT WACHUSETT COMMUNITY COLLEGE, GARNDER, MASSACHUSETTS
Liberal Arts Associates Degree Honor Student
Liberal Arts Associates Degree Honor Student
INDUSTRY AWARDS
Internet World Keynote Speaker
Industry Recognition Award; Information Services Advisory Council Speaker Personal Computer Group; Digital Equipment Marketing Recognition and Achievement Award
Industry Recognition Award; Information Services Advisory Council Speaker Personal Computer Group; Digital Equipment Marketing Recognition and Achievement Award
PUBLICATIONS and MULTI-MEDIA
TV Talk Show Host: Main Street Marketing (Broadcast Series)
Developed and Published four Internet Marketing courses
Conducting Primary Market Research in the 21st Century, Software Development Magazine The Pros and Cons of Electronic Software Distribution, - Software Development Utilizing Internet Technology to Conduct Prima Electronic Communication News
Developed and Published four Internet Marketing courses
Conducting Primary Market Research in the 21st Century, Software Development Magazine The Pros and Cons of Electronic Software Distribution, - Software Development Utilizing Internet Technology to Conduct Prima Electronic Communication News
INTERNET MARKETING INSTRUCTOR and PUBLIC SPEAKER
Assumption College – Women’s Leadership Forum
Nichols College - Women’s Leadership Forms
Lesley University - Mass Bay Organizational Development Association
Construction Institute – Built Best Keynote Speaker
CEO Manufacturers Roundtable – Keynote Speaker
Fitchburg State University
Mount Wachusett Community College
Center for Women Entrepreneurs
Monty Tech Regional and Worcester Tech
National Association of CPAs
Nichols College - Women’s Leadership Forms
Lesley University - Mass Bay Organizational Development Association
Construction Institute – Built Best Keynote Speaker
CEO Manufacturers Roundtable – Keynote Speaker
Fitchburg State University
Mount Wachusett Community College
Center for Women Entrepreneurs
Monty Tech Regional and Worcester Tech
National Association of CPAs
Volunteer Activities
Founder, Notown Watershed Coalition
Founder and President of the Judy Larocque Camilla Fund
(9/11 MIT Scholarship Fund)
Mayoral Appointment, Growth Management Committee: Watershed Protection
Founder of Youth Group and Theater
MIT Future Problem Solver Coach
Susan G. Komen Cup Crusaders 3Day – 60 Mile (Boston, Tampa and San Diego)
Founder and President of the Judy Larocque Camilla Fund
(9/11 MIT Scholarship Fund)
Mayoral Appointment, Growth Management Committee: Watershed Protection
Founder of Youth Group and Theater
MIT Future Problem Solver Coach
Susan G. Komen Cup Crusaders 3Day – 60 Mile (Boston, Tampa and San Diego)
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